easyTithe Rebrand and Website Redesign

Creative Direction - Web/UI - Illustration - UX - Project Management

As an in-house Design Lead at Ministry Brands I have worked on many large SAAS company re-brands and redesigns, but easyTithe’s rebrand and redesign was by far the largest and most interesting.

I began by analyzing user data to come to the conclusion that the previous easyTithe branding was off-base and needed major adjustment. After shifting the branding to a softer more church-focused color scheme, and putting the site’s focus on the visitor’s needs first, we began wireframing.

We moved some pages around and trimmed the fat off the site to make it leaner and improve the overall marketing funnel in the wireframe phase. After wireframing I went in and applied the overall aesthetic to the site, creating illustrations and adjusting final content with our content writers.

I think the new site speaks for itself. It’s more welcoming, built to function as an industry leading knowledge base, and more in tune with the company’s actual demographic.